Will Samuel, o chefe dos designers desse projeto de animação comentou o seguinte:
We needed to find a graphic style to communicate the beauty and intricacy of DNA. We wanted to create nostalgia; taking the audience back to the days of textbook diagrams and old science documentaries, such as Carl Sagan's COSMOS and IBM’s Power of Ten (1977). Using the double helix circular theme as a core design we focused on form, movement and colour to create a consistent flow to the animation, drawing on references from nature, illustrating how DNA is the core to everything around us.
BBC. BBC Knowledge Explainer DNA, Vimeo, 2013. https://vimeo.com/60747882
DUR, BanuInanc Uyan. Data Visualization and Infographics in Visual Communication Design Education at the Age of Information. Journal of Arts and Humanities, v. 3, n. 5, p. 39-50, May, 2014. http://www.theartsjournal.org/index.php/site/article/view/460
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